Comments on: Get your fair share of the ad network pie http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/ Program the Web Sat, 06 Mar 2010 02:03:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rich http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-9109 Rich Tue, 04 Nov 2008 06:31:27 +0000 http://attributor.com/blog/?p=37#comment-9109 We thought so too but surprisingly Atlas didn't make the top 6 in January. We just pulled the most recent numbers after implementing several improvements to our classification code since then and expanding our crawl. We're a few weeks away from publishing the results, but my first peak has them higher this time. We thought so too but surprisingly Atlas didn’t make the top 6 in January. We just pulled the most recent numbers after implementing several improvements to our classification code since then and expanding our crawl. We’re a few weeks away from publishing the results, but my first peak has them higher this time.

]]> By: Sally http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-9081 Sally Mon, 03 Nov 2008 02:53:15 +0000 http://attributor.com/blog/?p=37#comment-9081 Where does Atlas fall in these stats? It seems like they should be up there with the top 6. Where does Atlas fall in these stats? It seems like they should be up there with the top 6.

]]> By: Rich http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-7322 Rich Wed, 10 Sep 2008 16:11:01 +0000 http://attributor.com/blog/?p=37#comment-7322 Patrice - there is no geographical boundary on these statistics. You could call them global, but they are defintiely skewed towards English language sites as the majority of our customers (U.S., Canada, U.K., Austrailia) are producing English content. Patrice – there is no geographical boundary on these statistics. You could call them global, but they are defintiely skewed towards English language sites as the majority of our customers (U.S., Canada, U.K., Austrailia) are producing English content.

]]> By: patrice http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-7320 patrice Wed, 10 Sep 2008 15:38:00 +0000 http://attributor.com/blog/?p=37#comment-7320 Just checking are these stats UK/US/both? I am trying to find out annual stats on number of unique display advertisers for UK and same for US? Just checking are these stats UK/US/both? I am trying to find out annual stats on number of unique display advertisers for UK and same for US?

]]> By: Rich http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-3405 Rich Tue, 08 Apr 2008 05:50:17 +0000 http://attributor.com/blog/?p=37#comment-3405 Sure - I should have phrased as a "link-building goldmine". 57% of the copies we find do not link back to the original article. A good portion of these are commercial sites re-using 100% of an article, presenting a clear licensing or ad-sharing opportunity. That said, many of the copies that Attributor finds represent less than 50% of the original article, making it harder to justify a pure licensing agreement; instead, we offer the ability to request links and automatically monitor whether they are added. The number and quality of your inbound links are key factors in how highly you rank in search engines. As Aaron Wall of Seobook says, "Link Building is the SEO trump card for the foreseeable future". Attributor helps by identifying your link opportunities and prioritizing them on their potential SEO impact. If you or your company produces original content, there are links out there just waiting to be added which are going to boost your search traffic. For a slightly expanded explanation, here is an article that was published today on MediaPost: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=79525 Sure – I should have phrased as a “link-building goldmine”.

57% of the copies we find do not link back to the original article. A good portion of these are commercial sites re-using 100% of an article, presenting a clear licensing or ad-sharing opportunity.

That said, many of the copies that Attributor finds represent less than 50% of the original article, making it harder to justify a pure licensing agreement; instead, we offer the ability to request links and automatically monitor whether they are added.

The number and quality of your inbound links are key factors in how highly you rank in search engines. As Aaron Wall of Seobook says, “Link Building is the SEO trump card for the foreseeable future”. Attributor helps by identifying your link opportunities and prioritizing them on their potential SEO impact.

If you or your company produces original content, there are links out there just waiting to be added which are going to boost your search traffic.

For a slightly expanded explanation, here is an article that was published today on MediaPost:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=79525

]]> By: nbd http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-3404 nbd Tue, 08 Apr 2008 05:04:42 +0000 http://attributor.com/blog/?p=37#comment-3404 Hi - what do you mean by it being an SEO gold-mine? Can you perhaps elaborate a little more on this? Thanks. Hi – what do you mean by it being an SEO gold-mine? Can you perhaps elaborate a little more on this? Thanks.

]]> By: Rich http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-3290 Rich Wed, 02 Apr 2008 01:37:08 +0000 http://attributor.com/blog/?p=37#comment-3290 No problem - I'm glad it helped. No problem – I’m glad it helped.

]]> By: nmw http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-3288 nmw Tue, 01 Apr 2008 21:38:33 +0000 http://attributor.com/blog/?p=37#comment-3288 Thanks, Rich -- that does make it clearer (though it still seems like only a small number of sites currently run the types of ads being analyzed). Thanks, Rich — that does make it clearer (though it still seems like only a small number of sites currently run the types of ads being analyzed).

]]> By: Rich http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-3285 Rich Tue, 01 Apr 2008 18:36:26 +0000 http://attributor.com/blog/?p=37#comment-3285 nmw: No, but thanks for pointing out as it is a little misleading. What is displayed above is only the top six ad networks - we cut off most of the really small players. More pertinent to your question is that we limited the market share analysis to the top million domains published by compete.com as this was our source for the unique user calculation.  Sorry, I should have made this more clear. Another mitigating factor is that we don't crawl every domain on a continuous basis every month - for some domains, the ad findings are just a snapshot of a point in time in January. I hope that helps - happy to answer other questions. nmw: No, but thanks for pointing out as it is a little misleading. What is displayed above is only the top six ad networks – we cut off most of the really small players.

More pertinent to your question is that we limited the market share analysis to the top million domains published by compete.com as this was our source for the unique user calculation.  Sorry, I should have made this more clear.
Another mitigating factor is that we don’t crawl every domain on a continuous basis every month – for some domains, the ad findings are just a snapshot of a point in time in January.

I hope that helps – happy to answer other questions.

]]> By: nmw http://www.attributor.com/blog/get-your-fair-share-of-the-ad-network-pie/comment-page-1/#comment-3282 nmw Tue, 01 Apr 2008 16:23:05 +0000 http://attributor.com/blog/?p=37#comment-3282 Is it a correct interpretation of these statistics to note that only 0.34% of ALL web sites (117 thousand out of 68 million domains) include ANY content that might qualify as advertising? Is it a correct interpretation of these statistics to note that only 0.34% of ALL web sites (117 thousand out of 68 million domains) include ANY content that might qualify as advertising?

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