Attributor is the world’s first web-wide content tracking and analysis platform that enables publishers to build value with their content wherever it appears on the Internet.

With Attributor, publishers can now program when, how and where their content is presented across the web and social networks. Advanced fingerprinting algorithms, a large scale crawling infrastructure and detailed contextual analysis provide publishers with web-wide visibility of their articles, images or videos. Using the Attributor platform, customers can monitor licensed uses, identify new sales leads and revenue-sharing opportunities, and derive more links and better search engine placement.

The Associated Press and Reuters are among a group of leading companies whom we are proud to call customers; any company or individual that creates, publishes or distributes digital content will benefit from Attributor’s service.

First, Attributor provides critical business intelligence on how and where content is distributed across the Internet

Next, we’ll provide you with context about each site copying your content, including:

• +
  The percentage of your original content that has been copied
• +
  Whether ads are present
• +
  The amount of traffic the copying site receives
• +
  Whether the copying site contains a link back to you.

Third, by allowing you to set rules of use for your content, Attributor enables you to tap into the promotional and commercial value of your content after it leaves your site, increasing the traffic your site receives.

Lastly, as an independent and objective source for this information, Attributor will make your rules easily available to content hosts, search engines and ad networks, to enable them to make better decisions about how to serve, index and monetize your content.

Attributor digitally fingerprints each piece of your content (a paragraph, an image, a video), producing Attributor "DNA" to uniquely identify the content based on its essential features. You can assign rules of use that are associated with that unique DNA, such as how much can be copied, if you require a link back to your original content and whether and on what terms advertising is permitted.  Attributor’s system then scans billions of pages on the Internet and reports back the instances where the content has been copied, and whether your rules were honored.  When Attributor finds a use that is not permitted, we automate any number of actions ranging from a link request to removal, and monitors to see when action is taken. You can track the status of all of these actions and their resolution from a single screen.

We search tens of billions of pages and are constantly adding new pages and refining the scope of our search to ensure that we are focused on the most relevant pages.

Attributor has been built from the ground up to support all types of content, including text, images and video. We expect each content type to be operational over the next few months.

No, our goal is to make DMCA notices and copyright litigation the exception rather than the rule.

We believe that the online content economy will only reach its full potential if you and other content publishers can capture the full value of your content assets, whether you measure value in terms of traffic to your site, license fees, ad revenue or search result rank.  Without a doubt, Attributor's web-wide visibility brings greater accountability to the use and linking of your content.  It also provides key business insights that will improve how you market, produce and monetize your content online.

With this confidence, you will no longer have to hold back top content or impose technical barriers on its viewing; instead, quality content can be made more easily available to a larger number of consumers.

We’ve built the system on the premise that you need a single dashboard to view and act upon the matches that really matter. Finding actionable matches on Attributor is as simple as running a report – plus we will allow you to set rules that queue up the appropriate actions (e.g. link request, takedown) on a single approval screen for the appropriate person in your organization.

Lastly, you will be able to track aged action resolution on a single screen, prompting escalation and follow-up actions at the appropriate time.

Attributor enhances and extends new licensing formats such as Creative Commons, and we automatically associate license tags with content that we monitor. We believe that transparency and accountability on content use will help drive adoption of these new licensing approaches and create value for content creators and publishers.

Attributor is the opposite of DRM – instead of locking up content in a box, we provide the transparency and accountability necessary for you to distribute your content as widely as possible, without the need to incorporate technical limitations on how the content is re-used and distributed.

Our services are priced based on the amount and type of content Attributor you want to monitor. As our service is not yet publicly available, we have not yet released our pricing but we are committed to make our services affordable to publishers of all kinds.

Attributor differs from keyword based search engines by providing a cross-media, web-wide solution that is designed to manage the needs of publishers of all sizes.  As a turn-key solution, Attributor continuously monitors billions of web pages and alerts with relevant matches, eliminating the need for recurring manual searches and processing. Attributor also provides context-sensitive analysis for each match including % copied, whether a link back is present, the presence of advertising and search engine ranking. Lastly, Attributor automates requests for link requests, licensing, replacement or removal of matching content and allows you to track resolutions from a single screen.

We are currently focused on our U.S. launch but plan to expand into new territories.  Please send an email to international@attributor.com if you are outside the U.S. and are interested in using the Attributor platform.

Please fill out a brief form.  We’ll contact you to answer your questions and get started on your free report.