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Tap into the promotional and commercial value of your content
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FAQ
What is Attributor?
Attributor is the world’s first web-wide content tracking and monetization platform to automatically monitor usage of publisher content and stop its unauthorized usage.
With Attributor, publishers can now program when, how and where their content is distributed online. Advanced fingerprinting algorithms, a large-scale crawling infrastructure and detailed contextual analysis provide publishers with web-wide visibility of their articles, images or testing materials. Using the Attributor platform, customers can protect against unauthorized distribution, monitor licensed uses and identify new sales leads and revenue-sharing opportunities.
Who are Attributor’s customers?
The Associated Press, Deutsche Presse Agentur and Reuters are among a group of leading companies whom we are proud to call customers; any company or individual that creates, publishes or distributes digital content will benefit from Attributor’s service.
How can Attributor help me?
First, Attributor provides critical business intelligence on how and where content is distributed across the Internet
Next, we’ll provide you with context about each site copying your content, including:
Third, by allowing you to set rules of use for your content and act upon them, Attributor enables you to ensure that your content can only be viewed through authorized distribution channels.
How does Attributor work?
Attributor digitally fingerprints each piece of your content (a paragraph, an image), producing Attributor "DNA" to uniquely identify the content based on its essential features. You can assign rules of use that are associated with that unique DNA, such as how much can be copied, if you require a link back to your original content and whether and on what terms advertising is permitted. Attributor’s system then scans billions of pages on the Internet and reports back the instances where the content has been copied, and whether your rules were honored. When Attributor finds a use that is not permitted, we automate any number of actions ranging from a license offer to removal, and monitors to see when action is taken. You can track the status of all of these actions and their resolution from a single screen.
How wide does Attributor search?
We search over 35 billion pages and are constantly adding new pages and refining the scope of our search to ensure that we are focused on the most relevant pages.
What types of content can Attributor monitor?
Attributor has been built from the ground up to support all types of text (including .pdfs) and images.
Is Attributor some sort of Copyright Cop?
No, we believe that the online content economy will only reach its full potential if you and other content publishers can capture the full value of your content assets, whether you measure value in terms of traffic to your site, license fees, ad revenue or search result rank. Without a doubt, Attributor's web-wide visibility brings greater accountability to the use of your content. It also provides key business insights that will improve how you market, produce and monetize your content online.
With this confidence, you will no longer have to hold back top content or impose technical barriers on its viewing; instead, quality content can be made more easily available to a larger number of consumers and you can control its distribution.
My content gets copied everywhere, so can that really be manageable?
We’ve built the system on the premise that you need a single dashboard to view and act upon the matches that really matter. Finding actionable matches on Attributor is as simple as running a report - plus we will allow you to set rules that queue up the appropriate actions (e.g. license offer, takedown) on a single approval screen for the appropriate person in your organization.
Lastly, you will be able to track aged action resolution on a single screen, prompting escalation and follow-up actions at the appropriate time.
How does Attributor work with industry standards such as Creative Commons?
Attributor enhances and extends new licensing formats such as Creative Commons, and we automatically associate license tags with content that we monitor. We believe that transparency and accountability on content use will help drive adoption of these new licensing approaches and create value for content creators and publishers.
How is Attributor different than a DRM solution?
Attributor is the opposite of DRM - instead of locking up content in a box, we provide the transparency and accountability necessary for you to distribute your content as widely as possible, without the need to incorporate technical limitations on how the content is re-used and distributed.
How much does Attributor cost?
Our services are priced based on the amount and type of content Attributor you want to monitor.
Can’t I get the same results if I just search for my content on Google or Yahoo?
Attributor differs from keyword based search engines by providing a cross-media, web-wide solution that is designed to manage the needs of publishers of all sizes. As a turn-key solution, Attributor continuously monitors billions of web pages and alerts with relevant matches, eliminating the need for recurring manual searches and processing. Attributor also provides context-sensitive analysis for each match including % copied, whether a link back is present, the presence of advertising and search engine ranking. Lastly, Attributor automates requests for licensing, replacement or removal of matching content and allows you to track resolutions from a single screen.
Is Attributor available for customers outside of the United States?
Yes, we currently support Czech, English, French, German, Italian, Polish, Portuguese, Russian and Spanish and plan to add more languages in the near future.
How can I get started?
Please contact us. We’ll contact you to answer your questions.
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