LONDON and REDWOOD CITY, Calif. – Feb 25, 2008 – The Press Association, the national news agency of the UK and Ireland, and Attributor Corporation, provider of the world's first Web-wide content tracking and analysis platform, announced today that The Press Association has chosen Attributor to provide Web-wide visibility and usage analysis of its content online, marking the first agreement of its kind in the UK.

Attributor’s platform will fingerprint and continuously monitor The Press Association's original text content across the Web and provide insight into when, how and where its content appears across the Internet. Attributor's tracking service will allow The Press Association to tailor its content to online audiences and monitor the impact of new distribution and syndication services it implements. The agreement will also lead to new commercial relationships and partnerships, as Attributor uncovers how different sites can benefit from The Press Association's various content genres.

“Understanding how and where content is being reused is vital to the success of any company publishing online. Attributor's system allows us to monitor where our content is going and in what context it is being used. This helps us ensure our digital services are always evolving, and allows us to maximize the value of our content online,” said Chris McCormack, head of digital development at The Press Association.

“Publishers need Web-wide visibility to optimize their online distribution strategy,” said Jim Brock, Attributor CEO. “The Press Association is a leader in digital content creation and syndication and is an ideal first implementation for our technology in the UK.”

Attributor’s text monitoring service was officially launched in November 2007. The company's most recent agreement with The Press Association builds upon its momentum with several major media companies, including The Associated Press, Reuters and CondéNet, among others. Attributor also provides image and video monitoring services, currently in beta testing.

Attributor is a privately held technology company headquartered in Redwood City, California. Its content tracking and analytics platform enables publishers to build value with their content wherever it appears on the Internet. With Attributor, publishers can now program when, how and where their content is presented across the web and social networks. Advanced fingerprinting algorithms, a large scale crawling infrastructure and detailed contextual analysis provide publishers with web-wide visibility of their articles, images or videos. Using the Attributor platform, customers can identify new sales leads and revenue-sharing opportunities, monitor licensed uses and derive more links and better search engine placement. More information can be found online at http://www.attributor.com.

Jesse Odell
LaunchSquad
415.625.8555
attributor(at)launchsquad(dot)com

The Press Association is the national news agency for the UK and Ireland, providing a continuous feed of text, pictures, video and data into newsrooms around the country. At the heart of the media industry, The Press Association supplies services to every national and regional daily newspaper, broadcasters, online publishers and a wide range of commercial organizations. Founded in 1868, The Press Association has an unrivalled reputation for providing fast, fair and accurate information. The Press Association is part of PA Group Limited, a private company with 27 shareholders, most of whom are national and regional newspaper publishers. The biggest shareholders are Associated Newspaper Holdings Limited, News International plc, Trinity Mirror plc and United Business Media plc. Visit the PA Group Website for more information at http://www.thepagroup.com.

Elizabeth Castle
PA Group
Tel: 00 44 20 7963 7528
Mob: 00 44 7971 611482
elizabeth.castle(at)pa(dot)press(dot)net

If you would like more information about Attributor, please send an email to info@attributor.com