Former BEA Engineering VP to Lead Growing Technology Team

Redwood City, Calif. - August 16, 2007 - Attributor Corporation, provider of the world's first web-wide content monitoring and analysis platform, announced today that Adrian McDermott has joined the executive team as vice president of engineering. The addition of McDermott will help accelerate product development on the heels of Attributor's major partnership announcement with the Associated Press.

McDermott has over a decade of experience in building and shipping highly scalable web applications for enterprises. Prior to joining Attributor, McDermott worked as vice president of engineering for BEA Systems where he created a global team to develop BEA's recently launched Enterprise Social Computing products. Before BEA, McDermott was responsible for engineering and product development at Plumtree Software where he shipped over 20 active products with exceptionally high customer satisfaction ratings and renewal rates.

“Adrian has a great track record building innovative enterprise solutions with a consistently high degree of customer satisfaction and a strong reputation for developing and mentoring world-class technology teams,” said Attributor CEO Jim Brock. “We are pleased to hire someone of Adrian's caliber so our technology team may continue to focus on accelerating innovation that helps publishers unlock the value of their content online.”

“I was drawn by Attributor's pioneering technology and seasoned leadership team,” said McDermott. “Attributor's market opportunity is enormous and I'm glad to be working with such a talented technical group.”

For customers like the Associated Press, Attributor's platform continuously monitors billions of pages on the Internet and performs comparison analysis against publisher-owned content to provide a customized view of content usage, including a context sensitive understanding of compliance with applicable licensing and legal requirements.

Attributor is a privately held technology company that provides transparency and accountability to online publishers of all media types across the entire Internet. Attributor’s platform empowers publishers to claim their content, understand how it is used and profit from its distribution through web-wide content visibility and automated content licensing. Attributor is founded by seasoned entrepreneurs Jim Brock and Jim Pitkow and is headquartered in Redwood City, Calif. For more information about Attributor, please visit http://www.attributor.com.

If you would like more information about Attributor, please send an email to info@attributor.com