REDWOOD CITY, Calif. – January 24, 2008 – Attributor Corporation, provider of the world's first Web-wide content monitoring and analysis platform, announced today that it has been chosen by Canada's leading provider of online news and information to track use of Canadian Press content across the Internet. By fingerprinting Canadian Press text content and continuously monitoring and comparing it to billions of web pages, Attributor will be able to provide a real-time view of how and where the content appears online.

“Not only will the Attributor platform help us measure the growing volume of Canadian Press content that is published online, it will also enable us to identify new licensing opportunities, develop increasingly customized products for members and clients based on usage trends, and enforce copyright compliance among unauthorized users” says Charles Messina, Director of Sales and Marketing of The Canadian Press. “This arrangement with Attributor is part of our strategy to continue leading the digital age by finding innovative applications and distribution channels for our multimedia content.”

Attributor also announced today that Kurt Wedel has joined its executive team as vice president of sales to fuel customer and revenue growth. Wedel brings to Attributor a wealth of sales and marketing experience including Internet content monitoring, advertising, B2B and SaaS services. Wedel most recently served as the SVP of global sales at MarkMonitor, where he drove the company from its inception to being the largest online brand protection company, with over half of the Fortune 100 as customers.

“Attributor fulfills a need in the online content economy that grows larger every day - publishers need to capture value for their content regardless of where it appears on the Internet,” Wedel said. “I look forward to helping our customers achieve higher ROI from their content as it is distributed across the Internet. The model has shifted from protection to enablement and we can provide customers around the globe with unique marketing, licensing and traffic-building opportunities through the Attributor platform.”

“Kurt's experience and deep understanding of content monetization make him the perfect choice to lead our sales team,” said Attributor CEO Jim Brock. “He has a great track record building direct and inside sales teams which will serve us well in meeting the demand for our service with publishers of all kinds”

These announcements build upon Attributor's momentum in 2007 with customers such as The Associated Press and Reuters seeking a more effective way to track, understand and profit from the re-use of online text, images and video across the Web. Other highlights and successes from 2007 include:

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  Growing the number of continuously monitored pages to over 15 billion.
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  Expansion from text to image monitoring, and getting one-step closer to the company's cross media vision.
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  The official launch of the enterprise product , which empowers publishers to pursue new distribution and monetization strategies for online text content.
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  Exclusive research reports about the proliferation of content that illustrate the impact of copied content on search rankings, and the resulting traffic, for various content types, including Harry Potter , recipes , song lyrics and celebrity images .

Attributor is a privately held technology company headquartered in Redwood City, California. Its content tracking and analytics platform enables publishers to build value with their content wherever it appears on the Internet. With Attributor, publishers can now program when, how and where their content is presented across the web and social networks. Advanced fingerprinting algorithms, a large scale crawling infrastructure and detailed contextual analysis provide publishers with web-wide visibility of their articles, images or videos. Using the Attributor platform, customers can identify new sales leads and revenue-sharing opportunities, monitor licensed uses and derive more links and better search engine placement. More information can be found online at http://www.attributor.com.

The Canadian Press is Canada's trusted news leader. For 90 years, our journalists have reported news round the clock, from coast to coast and around the world, in English and French. Today, The Canadian Press delivers real-time news stories, photos, graphics, audio and online video, plus news coverage from The Associated Press, to daily newspapers, radio and TV stations and web portals. All of its members and clients depend on The Canadian Press for reliable, accurate and fast coverage.

Governments, corporations, publishers and associations also subscribe to The Canadian Press, using its leading-edge news and information services to deliver credible content to desktops, websites, magazines, elevator screens and wireless devices. For public relations/communications professionals, The Canadian Press offers a complete suite of ad delivery, photography and news monitoring services. More information can be found online at http://www.thecanadianpress.com.

Amy Neal
LaunchSquad
+1-415-625-8555
attributor(at)launchsquad(dot)com

If you would like more information about Attributor, please send an email to info@attributor.com