Nov 9, 2009 – Agencia EFE (EFE), the world’s fourth largest news agency, and Attributor, provider of the world’s first Web-wide monitoring and enforcement platform, announced that EFE has chosen Attributor’s FairShare Guardian service to protect against content piracy. In addition, EFE will promote and sell Attributor services in Spain and Latin America.

Attributor’s FairShare Guardian service will fingerprint and track EFE content, continuously monitoring billions of Web pages for EFE’s Spanish and English language content. The service provides near real-time identification of content reuse across the Internet, enabling EFE to enforce its anti-piracy policy and target new syndication partners.

“In today’s online environment, content producers need every opportunity to expand audience and increase revenue. Attributor provides the Web-wide visibility and enforcement options required to optimize our syndication business,“ said Rafael Carranza, Director of North American Sales and Business Development.

“The reuse of copyrighted content on the Web impacts publishers in all languages. With this partnership, EFE is taking proactive steps to control where its content appears,” said Jim Pitkow, Attributor CEO and co-founder. “Our partnership equips the EFE team with a full set of tools to increase their paid syndication revenue, while also making Attributor accessible to publishers throughout Spain and Latin America.

EFE will provide technical and sales support for Attributor services throughout Spain and Latin American regions, accelerating the expansion of Attributor’s content tracking services and helping local publishers protect their content from unlawful reuse.

Attributor’s Web-wide content monitoring platform is available in 18 languages, including English, Chinese, French, German, Japanese, Korean, Russian and Spanish. With the addition of EFE, Attributor customers include four of the five largest news agencies in the world.

EFE is the leading Spanish news agency and the world’s fourth largest, with a trajectory going back over seventy years that endorses its impartiality, power, credibility, and immediacy.

EFE is a multimedia information company with a worldwide network of journalists, in which more than three thousand professionals of 60 nationalities work 24 hours a day in more than 180 cities in 110 countries, to offer its products to clients in five continents.

EFE distributes 3 million news pieces a year in the various information formats: text, photography, audio, video, and multimedia, which are delivered every day to more than two thousand communications media in the world.

Attributor is a privately held technology company headquartered in Redwood City, Calif. Its content monitoring and programming platform enables publishers of all sizes to protect their text, image and video content wherever it appears on the Internet. Attributor’s customers include Agence France Presse, The Associated Press, The Financial Times, Deutsche Presse-Agentur, Frankfurter Allgemeine Zeitung and Turner Broadcasting among others. For more information, visit www.attributor.com.

If you would like more information about Attributor, please send an email to info@attributor.com