“Attributor understands the complex issues surrounding piracy, and offers a variety of practical, real-world solutions.”
Patrick Murphy, Senior Enforcement Associate John Wiley & Sons, Inc.
“Switching to Attributor Guardian enabled us to increase the effectiveness of our anti-piracy efforts while providing tangible cost savings.”
Roy Kaufman, Legal Director Wiley-Blackwell
Success Story
John Wiley & Sons, Inc.
Challenges:
Pirated copies of John Wiley & Sons Inc. titles were appearing across the Web—outpacing the capabilities of manual efforts, cannibalizing retail sales and reducing author compensation.
A wide breadth of brands and imprints required piracy protection including For Dummies, Frommer′s, Wrox, Sybex, Higher Education, and Scientific, Technical, Medical and Scholarly (STMS) titles.
Communicating anti-piracy effectiveness to authors and across the John Wiley & Sons Inc. organization was a key requirement.
Some titles did not need year-round piracy protection; instead these titles exhibited seasonal piracy swings around a few key periods per year.
Solutions:
Attributor Guardian provides 24/7 automated protection for Wiley′s key frontlist and backlist titles across the Web.
Attributor′s professional services staff manually verifies infringing copies before sending removal notices.
Regular reporting provides ‘by-title’ and ‘by-author’ effectiveness reports for downstream analysis and improved communication with top authors.
Flexible title management processes accommodate seasonal piracy swings.
Results:
Significant increase in the number of infringements found and/or removed by Wiley′s previous vendor.
Much greater breadth of titles found, including the hard-to-find copies that were missed by manual efforts, due to Attributor Guardian′s massive crawling infrastructure and world class content identification technology.
Switching to Attributor Guardian enabled John Wiley & Sons Inc. to increase both the scope and effectiveness of their anti-piracy efforts while providing tangible cost savings.
99% infringement removal success rate across all hosts.
