SOLUTIONS HOW IT WORKS PRODUCTS NEWS & PRESS CONTACT US

Attributor gives us tools to increase our paid syndication or have the content removed.

Pete Wootten,
Managing Director
Dennis Interactive
 

We've been in business for 157 years, and until we started using Attributor, we didn't have full visibility on how our content was being used across the Internet.

Ric Camacho,
VP Digital Syndication
Thomson Reuters
Newspapers & Magazines  Enforcement for Newspapers & Magazines
Today’s Web is a cut and paste playground in which your articles move freely from site to site without regard for the original publisher. Unauthorized content reuse is growing over 15% a year and top newspaper and magazines are finding dozens of unauthorized copies for every article produced.
These unauthorized copies siphon away your valuable audience and millions of dollars of licensing and advertising revenue per year.
Join leading newspapers, magazines and press agencies that now have control over how and where their articles are reused across the Web.
  • Protect your advertising revenue.  If you don’t know where your content is being used across the Web, you can’t monetize it effectively. Scores of sites are using self-service ad platforms and sophisticated search engine optimization techniques to capture traffic and revenue from your properties.
  • Enforcement that scales with the Web.  Manual or sporadic efforts to combat theft of your articles is ineffective and developing in-house expertise to remove infringing copies is too costly. You need an automated solution working for you 24/7 to find all copies of your content, and a team of enforcement experts to ensure your anti-piracy policies are implemented consistently.
  • Optimize your syndication strategy.  Without a clear understanding of how your syndication partners are using your content, it’s difficult to gauge the effectiveness of your strategy. Which articles are your partners using most and which are they not using at all? How much are they copying vs. writing themselves? How are your partners monetizing your content?
  • Find new syndicating partners.  How much passive syndication of our content is going on? How many are good actors and how much revenue is out there for the taking? Which of my content is the most valuable?