“I can push one button and immediately see which sites are using our content and the context of how much they are using. ”
Cindy Sheaffer, Editorial Director, Northstar Travel
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Attributor is for anyone who wants to know how, when and where their content is copied across the Web.
The Questions You Face
If content drives your business, you know that when you publish great material online, it is quickly disseminated across the Web . . . and usually without your permission.
To succeed you need answers:
Legal:
- How big is our piracy problem?
- How can I automate our anti-piracy efforts?
- Who are the biggest infringers?
- Which titles are being copied most?
Syndication:
- Where are our top license opportunities?
- Which licensees are using more content than they should be?
- How are my licensees modifying our content?
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Which licensees are using our content for longer than permitted?
Marketing:
- What is the offsite reach of our branded content?
- Which bloggers are re-using our content the most?
- Where are our highest impact link-building opportunities?
Editorial:
- Which articles receive the most page views--off our site?
- How does usage compare between unlicensed and licensed sites?
- Is our content original or was it taken from another site?
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Which content genre is driving the most commercial value off my site?
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